BMW PrecisionCraft – Performance Build Program

The Custom Service and Support Ecosystem

One pivotal commitment made by BMW through the PrecisionCraft program is its industry-leading customer service and support ecosystem. Where most automakers stop once the key exchanges hands, BMW ushers in an entirely new level of post-purchase support. Each custom-building experience is accompanied by a comprehensive aftercare program.

This seamless support service includes 24/7 access to specialized technicians who are privy to your car’s unique build specifications and service history. They provide tailored maintenance advice and rapid-response solutions, forging a new standard of luxury service. But there’s an element of personalization here that alters the typical support conversation…

Imagine integrating AI-driven support on your smartphone, where troubleshooting becomes intuitive and pre-emptive. Scheduled maintenance notifications are delivered directly in coordination with your calendar. It’s as if your vehicle is having its own meaningful conversations with you, anticipating needs before they arise. But there’s an even more personalized twist coming up…

Bespoke loyalty rewards and dynamic updates mean ongoing enhancement opportunities exclusive to PrecisionCraft owners. Exclusive to this elite community, rewards range from tangible perks to immersive driving experiences that are as unique as your vehicle. And just when owners think they know the extent of the service, there’s yet another surprise in store…